It’s not long until the streets in every major city hang out the rainbow flags, throw on some glitter and celebrate freedom and the LGBTQIA+ community. With Pride month fast approaching, the Ralph Lauren ‘Polo’ brand have created a special mini collection and are donating a portion of its proceeds to the Stonewall Community Foundation.
The pieces will feature the iconic logo in rainbow colours and printed on t-shirts, polo shirts, hoodies, baseball caps and tote bags. Not only this, each item is unisex and available in all sizes (including kids) to emphasise the all-inclusive collection.
The campaign imagery itself features a cast of individuals strongly linked to the LGBTQIA+ community including model Jacob Bixenman, Olympian Gus Kenworthy, ballet dancer Harper Watters just to name a few. Cass Bird who shot the images features alongside her wife Ali and children also.
Head over to their website to view the #RLPride collection: https://www.ralphlauren.co.uk/en/pride/1109013
Some official dates to note:
25 May – Birmingham Pride
22 June – Edinburgh Pride
6 July – London Pride
13 July – Bristol Pride
20 July – Newcastle Pride
27 July – Liverpool Pride
3 August – Brighton Pride
4 August – Leeds Pride
23 August – Manchester Pride
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