Tommy Hilfiger has announced a new ambassador, Zendaya, who will serve as the new women’s global ambassador of Tommy Hilfiger. As the new face and brand ambassador, Zendaya will star in the Spring 2019 campaign and co-design a capsule collection that salutes the Tommy Hilfiger Americana aesthetic while “celebrating self expression, individuality and empowerment,” which will debut as a see-now-by-now collection in February 2019.
The star is no amateur when it comes to landing major fashion gigs, having fronted campaigns for Dolce & Gabbana and CoverGirl, designed a collection for Boohoo and launched her own eponymous label, Daya by Zendaya in 2016.
The Tommy x Zendaya collection follows four successful seasons of Hilfiger’s Tommy x Gigi collaboration, which debuted in New York, Los Angeles, London, and Milan, with themes that ranged from rock and roll and nautical to the motorsport-inspired range that punctuated the Tommy x Gigi team-up at Milan Fashion Week in February.
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