The fit, the colour, the tan line… as if choosing a swimsuit wasn’t complicated enough, the need to shop consciously has now become an equally important factor. Dipping your toe in the waters of sustainable shopping has never been so appealing though as ever more brands are taking the ethical equation out of your summer shop.


Stay Wild Swim

Available to buy at Selfridges, London-based Stay Wild Swim’s sustainable pieces try to keep everything from production to packaging green. Each item is made of regenerated ocean plastic, turning “threat into thread”. On one level, using ocean plastic removes plastic waste from the ocean keeping seas clearer while, on a second level, reducing demand for the production of new materials. As there is a tendency for plastic particles to come off the material and enter the water system during the washing process, they also sell a GUPPYFRIEND, which catches plastic particles.

The focus of this brand, however, is not only on helping the planet, but also helping people. The inclusive campaign aims to show customers that everyone can and should feel comfortable in their swimsuit, regardless of size. This is reflected in the flattering fits of their designs such as the two-toned, front-zip The Odyssey one piece. The high neckline is both stylish and practical, as it offers more support for swimmers.

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Madewell- Swim

Made from recycled plastic such as used water bottles, each Madewell piece transforms rubbish into refinery. The wide collection of sustainable swimwear offers a huge variety of styles and patterns and even includes some coverups and general beach wear. The range is also incredibly inclusive coming in sizes from XXS to 3X.

Highlights from the collection include the Second Wave Ribbed Racerback One-piece swimsuit in pastel pink and the mustard Ribbed Classic Bikini Bottom paired with the Ribbed Racerback Bikini Top. Polkadots, stripes and flowers are abundant throughout the collection and the experimentation with contrasting colours such as red and blue in the Poppy Tie One-piece Swimsuit is a refreshingly fun design amongst the often-monotone world of swimwear.

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Mara Hoffman

Mara Hoffman uses natural, organic and recycled materials such as ECONYL and REPREVE in her swimwear. ECONYL is a recycled nylon made from fishing nets and marine waste, which is transformed into a high-quality, durable material. REPREVE is also a recycled material consisting of a polyester fibre made of used plastic bottles as seen in Hoffman’s textured bikinis.

Hoffman hopes that through her swimwear collection, not only will she help to reduce fast-fashion’s impact on the planet, but also raise awareness about the link between overconsumption of clothing and its consequences. Her beautiful designs do this and more. For example, this season’s collection offers bright colours and vibrant prints for the beach or the pool in a wide range of styles. Bold pieces such as the red high-waisted Lydia bikini bottom and the floral print bandeau Abigail bikini top are perfect for traditional bright bikini lovers, whilst more subtle pastel pieces such as the high-coverage Lira bikini top and Jay bikini bottom are timeless items for a more sophisticated summer look.


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