All eyes are on Jordyn Woods as she took to Instagram to announce the launch of her activewear brand, SECNDNTURE – bringing size-inclusive, street style inspired activewear to the world.
Discovered on Instagram, the 20-year-old is best friends with Kylie Jenner. A social media powerhouse with over 6M followers, she takes her platform as an opportunity to spread authentic body-positivity through sharing her daily life and SECNDNTURE
The brand itself is inspired by the meaning of “second nature”, which means something that comes natural to you, their brand embodies what Jordyn and her peeps believes activewear should be – a second skin.
Fashion is at the forefront of their design process so, undoubtedly SECNDNTURE wears good from gym to street. The collection offers an assortment of stylish sports bras, bodysuits, biker shorts, high waisted leggings and layering pieces including tops, jackets and much more.
We can’t wait to see more styles released and get our hands on some garms!