The time has come: H&M have released their latest big label collaboration and this one is really, REALLY good. Following in the footsteps of Karl Lagerfeld, Marni, Versace, Isabel Marant, Lanvin and most recently, Kenzo, H&M excitedly welcome London based designer Erdem whoâ€™s collection is due to drop on the 2nd of November.
Whilst very few details have been released about what we can expect from the collaboration, we have been told that there will be a Menâ€™s collection; which is a first for Erdem and that the upcoming collection will “reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name”.
Erdem is more commonly known for his beautifully delicate and intricately detailed floral pieces, mainly seen on the red carpet on the likes of Keira Knightley and Alexa Chung and is sure to bring that A-lister glam to the high street. â€œI am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before,”
But, thereâ€™s more.
To mark the occasion, Erdem and H&M have appointed Baz Luhrmann, known for his modern-day adaptations of Romeo and Juliet and The Great Gatsby, to bring the collection to life. “Itâ€™s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem whilst discussing his new venture. This in itself is incredible.
Past H&M collaborations have seen huge success for the brands involved, often seeing queues lined up outside the stores the night before the line launches, which is not surprising given that we mere mortals can find ready to wear, designer pieces at a snip of their usual price tag. Most recently H&M teamed up with Kenzo of which they saw items starting from just Â£7.
So Ladies and Gentlemen, clear your diaries for the November 2nd and get down to the store early, as we donâ€™t see this collaboration being on the hangers for too long.
Watch the Baz Luhrmann teaser video here:
Video credit : Vogue
Photo credit : Roberta Ridolfi