Puma have announced their next celebrity collaboration Abel Tesfaye AKA The Weeknd. Launching in the same month as The Weeknd’s new album, the collaboration will drop this November. Following on from the success of Rihanna and Kylie Jenner, Puma are going from strength to strength with their re-branding to stay at the forefront of the celebrity obsessed world of today.

The Weeknd will star in Puma’s campaign “Sportstyle”, before designing his own range for 2017.