Rihanna has done it again. Fenty Beauty launches on Friday and if 40 skin shades weren’t enough, the campaign itself is a dream.
In a sneak peek video of Fenty Beauty, it was revealed that Rihanna has decisively chosen a stellar cast of eight ethnically diverse models to launch the brand: Slick Woods, Paloma Elsesser, Duckie Thot, Leomie Anderson, Selena Forrest, Indyamarie Jean, and Camila Costa. As well as being beautiful, these women all have substance; they’ve obviously been chosen to front the campaign because they are both articulate and brave as well as being gorgeous.
Rihanna’s product names are also fierce. In about a week you’ll be able to slap shades of Chili Mango, Confetti, Yacht Life, and Trophy Wife on your face – all cruelty free.